Augmented Reality

Augmented reality is the virtual space in which the digital and physical worlds meet. As users stand solidly rooted in the real world, digital content is added to it and users have the opportunity to interact with the virtual objects. As users view a 3D-printed patient sculpture through the lens of an iPad, for example, the patient transforms on-screen — coming alive to introduce herself and help users navigate product information such as mechanism of action, dosing and administration, or clinical data.